P1racenews AI automatic summary:
Year 1 of Lewis Hamilton Ferrari project WAS a success as remarkable results announced
In 2025, Lewis Hamilton’s season at Ferrari was a nightmare, with the team failing to win a single race and dropping to fourth in the constructors’ standings, tarnishing their campaign significantly.
Despite on-track struggles, Ferrari’s financial success in 2025 was monumental, with racing revenue growing thanks to new sponsorships and improved F1 rankings from the previous year.
The Italian team reported that their commercial and brand revenues exceeded €800 million, up 22 per cent mainly due to sponsorships, lifestyle activities, and increased commercial revenues linked to their F1 ranking.
Hamilton’s arrival at Ferrari brought valuable sponsorship deals, contributing to the team’s rising revenue, with his presence attracting sponsorships like HP, IBM, and Puma.
Overall, Ferrari’s financial growth in 2025 extended beyond F1, with the brand witnessing a seven per cent increase in net revenues, recording a net profit of €1.6 million, and achieving significant industrial free cash flow.
Ferrari’s CEO, Benedetto Vigna, highlighted the company’s carefully managed volume strategy, product mix, personalizations, and sponsorship contributions as key factors in their remarkable financial performance in 2025.
